Ignite Business Network
Sparking Professional Growth
Introduction:
Ignite Business Network was launched by Jean Evans at end of 2022, with the ambition of offering a fresh, new approach in the world of professional networking.
A unique brand identity was required, which would resonate with growth-focused professionals and offer a distinct alternative to traditional networking groups.
Challenges:
The main challenges were to:
Establish a brand identity that communicates the Ignite values of personal growth, relationship-building, and individual focus.
Differentiate Ignite from established competitors in the business networking space.
Create a cohesive visual and messaging strategy that reflects the brand’s premium and tailored coaching services.
Strategy:
Research
We conducted market research to understand the competitive landscape and identify gaps in the market. Through feedback from business professionals, we gained insights into their networking needs and preferences.
Brand Messaging
Brand messaging emphasises Jean’s mission of personalised coaching, supportive community, and a growth-focused environment.
The tone is professional yet warm, inviting engagement by championing growth and learning.
Visual Identity
The chosen logo design incorporates a flame ‘i’ element, symbolising the sparking of each member’s potential and growth. A palette of black, white, and gold conveys sophistication and exclusivity. We ensured the logo was versatile for use across various media and contexts.
Marketing Materials
We developed a suite of marketing materials, including business cards, social media graphics, and presentation templates, all aligned with the new brand identity.
With the strategy in place, the new brand identity was rolled out across all platforms. The website was also designed to reflect the new visual identity and messaging.
Results
Post-launch, Ignite Business Network reported a significant increase in enquiries and new memberships, and there are plans to grow the network across Ireland. Feedback from members highlighted the appeal of the brand’s focus on personal growth and individual attention.
Conclusion
The new Ignite Business Network brand demonstrates the potential to successfully differentiate a business in a competitive market through branding.
From Jean
“Mary is an absolute joy to work with. Patient, attentive, kind and focused.
She will help bring out the best of you and transmit your thoughts into a concrete brand to help your business and your confidence grow.
If you want to feel in safe hands and with a knowledgeable guide who'll help you through the process, well I can only recommend that you connect with Mary to start your journey.”
JEAN EVANS, NETWORKING ARCHITECT
Ignite Business Referral Network
Empathy map for Ignite Business Network brand
Two-colour logo for Ignite Business Network brand
Brand font Ignite Business Network brand
LinkedIn banner for Ignite Business Network brand
Marketing materials for Ignite Business Network brand
Alternative concepts for Ignite Business Network brand.
Alternative logo options for Ignite Business Network brand
Logo mark for Ignite Business Network brand
Jean Evans launching Ignite Business Network!