The ‘worst’ client… rebranding myself!

My logo means a lot to me personally.

(Sidenote: it took me a long time to design a visual identity for myself – I’m a tough client to work with!). Just like so many other small business owners, I started out with the bare bones of a brand identity and the logo you see below. This year was the right time to update my logo. I didn’t hate the old one but it didn’t scale properly and had too many small details. However, I wanted to keep some elements, such as the nature-based colour palette and the facilitator concept.

“Your business is not an entity but a living organism.” Marty Neumier 

Why the birch tree?

I often work with people who are reluctant about promoting their talents, or who lack the right ingredients for growth and cultivation. I love to help clients to see themselves from the outside in, help grow their self-confidence and sense of direction.

My role is to listen carefully in order to understand how you feel about your business, what it means to you and where you would like to take it.

Stacked version of my new logo Mary Fleming Design

I then shine some warmth on this, add nutrients and carefully nurture this idea!
So starts the process of bringing your brand strategy, and visuals, to life and fullness. 

The leaf in my logo is from the birch tree.
It is my favourite species for lots of reasons…

Typically, it tends to self-seed with ease if left to its own devices.
The leaves almost sparkle in light wind and sunshine passes through effortlessly to the understory, creating a gorgeous pattern on the ground. Visually it’s very appealing and light in presence.

In a forest of trees, birch trees are known as the pioneers, making way for the oaks, chestnut, beech and other long-growing beauties. They don’t overshadow the understory; other plants can thrive happily alongside them. 

In my view, a person or business’s success does not need to be at the cost of others around them.

Living in harmony with the environment is very important to me, as is helping clients to reach their full potential - in a way that feels true to them.

P.s. Get in touch if you would like to chat about your brand.

Horizontal and stacked versions of my old logo