Visual Identity Design

Your brand is the whole story (or call it ‘personality’) of your business and all it represents. Your logo is the image or wordmark that represents your brand. It is one slice of your overall brand pie!

The goal of branding is to build familiarity and recognition amongst your audience so that they have a quick visual shortcut to what your brand (and business) is about. In order to get noticed in the first place, you need to stand out from the competition.

You are making life easier for your customers by removing time-consuming decision-making about purchasing choices. Result: you win and your customer wins!

Think of some famous logos that you encounter in your own daily life and barely give a thought to, but still have built up an innate understanding and emotional connection with.

For example, I am a hardcore Apple customer! I have gone from one iPhone to another, and wouldn’t even look at a different type of phone. To me, the Apple logo conveys trust in a superior product.

This may not even be true, but I believe it is true and that’s the point.

Apple products cost more and research has shown that people are prepared to spend considerably more in a brand that they trust – over and above a commodity product which may be just as capable.

After we spend time understanding your business needs and establishing the brief for your project, I will design a selection of logo concepts to represent your business.

An effective logo should be simple, memorable, enduring, versatile and appropriate.

Every element of the design needs to be carefully considered, keeping your audience in mind, including the choices around colour, the typography, and future applications.

Visual identity - how can you stand out?