Brand Strategy

Some people think branding is a mysterious and evil art!

However, it is very simple in essence and is really all about communicating meaning. That is to say, the meanings that your audiences carry around about your brand.

As the world has become more and more connected, the conversation has moved from what shall we (the business) tell them (the customers) we stand for; to what beliefs and relationships customers have established amongst themselves about your business.

I work with you to gain clarity around your brand before crossing into the design process. We follow a number of steps together to establish:

  • What do you do and how?
  • What makes you different?
  • Who do you do it for?
  • What do you value most?
  • What is your (brand) personality?
  • What are your goals?


“Your brand isn’t what you say it is. It’s what they say it is.”

—Marty Neumeier

Mary Fleming brand designer