Brand Marketing Collateral Design

Your business has a multitude of touchpoints with your audience.

Basically, everywhere and anywhere that your audience encounters your business is an opportunity to reinforce your brand message. Many of these are not so obvious and are often overlooked.

The range of possibilities for your customer touchpoint opportunities has greatly expanded in recent times, especially since so many of us were forced to move online in 2020.

The obvious touchpoints may include your website, your social media accounts, signage, and stationery.
Less obvious: on-screen presentations, Zoom backgrounds, video graphics, invoices, email signatures.

Even when business models seem almost identical, your company’s visual presence gives you the opportunity to differentiate from your competitors and enhance the inherent value of your brand.

As familiarity and trust in your brand grow increasingly stronger over time, it is vital to present a consistent image wherever you appear. Always make it easy for your audience to recognise you no matter where you appear.

Designing your marketing collateral