I work with you to help you gain clarity about your brand positioning and goals.
People who know, like and trust you are much more likely to become customers than people who don’t know you. Branding helps build an emotional connection with your audience.
Brand strategy is the process of building momentum in the direction you want to take your business. I help you to achieve success with your business or personal brand by translating your brand into cohesive and meaningful visuals.
With a clear direction, and consistency in application, customer trust in your brand will grow continuously. Along with this is the increased audience recognition of your brand and an encapsulated understanding of your brand values.
Visual Identity Design
How would you like to be perceived?
The written word is powerful, but a compelling brand design enables your audience to recognise your brand without having to read a single word.
My goal is to create an effective logo and brand identity system to represent your brand, and from there, a complete visual identity system which separates you from the competition.
I love getting to know each client’s business; it inspires me to create brand identities which are authentic and unique.
Your logo is a valuable business asset that needs to be capable of effortlessly carrying your brand out into the world. A combination of the strength of an everyday work-horse with the performance qualities of a race horse!
Marketing is an investment that is designed to give you a return and a strong brand image is integral to strong sales and ROI.
Cohesive visuals are essential for communicating your brand story. Your marketing collateral can include a wide array of media – whose role is to support your business in the most effective way towards higher sales.
I help you to present a unified brand identity to your audience, by establishing brand guidelines which save you a lot of time and headaches(!), and ensure your brand is ‘speaking the same language’ wherever it appears.
I believe in a partnership approach to supporting the visual side of your business. I work with you over the long term to continue growing your brand through cohesive brand marketing collateral.
an overview of how my process works:
We’ll start with an initial inquiry call to establish where you are on your branding journey, chat about your business needs and goals, and get a sense of the scope of your project. I will explain my design process, review all the items that you will receive once the project is complete, and answer any questions you have.
Once you have booked with me, we will do some preparation work, following a co-signed contract and deposit. I will send you a briefing document with questions that help me understand the project and goals of your business. The time and effort is worth its weight in gold! Think of it as a longterm investment into the future success of your business.
After that, we will get started on brand strategy. It is very enjoyable as you watch your brand and related collateral come to life! Over the course of the project, I will design your logo and brand identity – to work across all touchpoints. Brand Guidelines and the pre-agreed collateral items of your choice follow on from this.
Following sign-off on final designs, I will explain how to use your new brand assets and transfer all the design files to you for your own use, and answer any questions you may have.
Finally, it’s time to celebrate your new branding! It is a great achievement and an excellent reason for generating new energy around your blog and social media accounts.
“It is a rare to find a combination of exceptional talent, design expertise, innovative creativity and personal attention, but that has been my experience every time when working with Mary Fleming Design.
Mary has handled numerous projects for our business and collaborates skillfully in bringing our fledgling ideas to life in a real and meaningful way that always hits the mark.”
Joe Brien, General Manager
Let’s talk about your project
Book design and layout