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Build a Magnetic Brand that your audience can see!

Brand Strategy

I work with you to help you gain clarity around your brand positioning and business goals.

People who know, like and trust you are much more likely to become customers than those who don’t.

Branding helps build an emotional connection with your audience: a bridge bringing you to them, and vice versa.

Brand strategy is a roadmap of the process to build momentum in the direction you want to take your business.

With a clear direction, and consistency in application, customer trust in your brand will grow continuously.

Along with this is increasing audience recognition of your brand out in the world and an encapsulated understanding of your brand values.

Visual Identity Design

How would you like to be perceived?

The written word is powerful, but a compelling brand design enables your audience to recognise your brand without having to read a single word.

My goal is to create an effective brand identity system to represent your brand, which separates you from the competition.

I love getting to understand the ‘why’ of what you do and what makes your business tick; it inspires me to create brand identities which are authentic and unique.

I help you to achieve success with your business or personal brand by translating your brand into cohesive and meaningful visuals.

Your logo is a highly valuable business asset, which continues to grow in value over time, through consistent application.
It needs to be capable of effortlessly carrying YOUR brand out into the world. A combination of the strength of an everyday workhorse with the performance qualities of a racehorse!

Marketing Collateral

Marketing is an investment that is designed to give you a return and a strong brand image is integral to growing sales and ROI.

Marketing and branding are entwined disciplines and dependent on one another to do their jobs well. Your brand can be understood as the core personality of your business, and marketing as the actions that are in keeping with that personality.

Cohesive visuals and messaging are essential for communicating your brand story. Your marketing collateral can include a wide array of media – whose role is to support your business in the most effective way towards higher profit margins.

I help you to present a unified brand identity to your audience, by establishing brand guidelines which save you a lot of time and headaches(!), and ensure your brand is ‘speaking the same language’ wherever it appears.

Ballymoney beach

an overview of my process:

We’ll start with a Brand Strategy Session to establish where you are on your branding journey, chat about your business needs and goals, and get a sense of the scope of your project. I will explain my design process, review all the items that you will receive once the project is complete, and answer any questions you have.

Once you have booked with me, we will do some preparation work, following a co-signed contract and deposit. I will send you a briefing document with questions that help me understand the project and goals of your business. The time and effort involved is worth its weight in gold as a longterm investment into the success of your business.

It is very enjoyable (therapeutic even!) as you watch your brand and related collateral come to life! Following on from the work on your brand strategy is the design of your visual brand identity – to work across all of your customer touchpoints.

Following sign-off, I will explain how to use your new brand assets and transfer all the design files to you for your own use, along with clear Brand Guidelines.

Finally, it’s time to celebrate! It is a great achievement and an excellent reason for generating new energy around your business and marketing.

Mary Fleming video call

It is a rare to find a combination of exceptional talent, design expertise, innovative creativity and personal attention, but that has been my experience every time when working with Mary Fleming Design.

Mary has handled numerous projects for our business and collaborates skillfully in bringing our fledgling ideas to life in a real and meaningful way that always hits the mark.”

Joe Brien, General Manager
Kerry Foods

Let’s talk about your project

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Brand Strategy

Identity design
Logos
Brand guidelines
Naming

Print Design

Monthly publications
Book design and layout
Event materials