New brand identity design
Eithne Ryan Irish Artist
Background:
I was delighted to work on the new branding and logo design for Eithne Ryan.
Eithne is a very talented landscape and seascape artist in Cahore, County Wexford.
This project for ‘Eithne Ryan Irish Artist’ began by collaborating together on Eithne’s brand strategy to determine where she wanted to take the business and how this fit in with her personal goals.
Deliverables included a new logo, colour palette, fonts, all signage, stationery, merchandise, and social media icons.
Eithne Ryan Irish Artist Design Brief
Eithne Ryan paints beautiful atmospheric scenes, inspired by Ireland’s rugged coastline, quiet inlets and large skies.
Eithne’s studio and sales through other galleries was lacking a unifying brand.
Audience:
People who appreciate original art and often have an emotional connection with the scenes depicted in Eithne’s paintings.
A secondary audience is people who are buying to fit in with a certain decor or corporate buyers.
Primary communication goal:
Eithne Ryan is an established Irish artist, creating unique art which is individual and investable.
Positioning statement:
Synonymous with Wexford and impressionistic Irish coastal and scenery art.
Competitors:
Competitors include other artists locally and throughout Ireland, although Eithne’s art style is quite unique.
Eithne Ryan’s new logo will be the cornerstone of all branding and advertising. Over time it will help build an emotional bond with Eithne’s audience, and help communicate the values of the brand – original, emotionally charged, uplifting, escapist, imbued with nature, timeless.
The logo needs to work and be legible at both a tiny size (on social media) and at a very large size (road signage). It must also reproduce will on print items and on the website.
Description of the brand personality:
Emotive, impressionistic, Irish, coastal, moody, atmospheric art.
Key words to be associated with Eithne Ryan irish artist:
Timeless, beautiful art that lifts the soul.
Initial Concepts:
Inspiration visuals:
Finished signage:
New Eithne Ryan Irish Artist Merchandise:
Client Feedback:
I am really delighted with everything, Mary. Thanks again, you’ve thought of everything…
Eithne Ryan
