Wexford Lavender Farm Case Study
Wexford Lavender Farm is unique as Ireland’s first lavender farm and is most definitely a ‘must-see’ place to visit in the southeast of Ireland.
You can also take a piece of the Lavender Farm home with you – through the range of products being sold under the Wexford Lavender Farm brand.
Wexford Lavender Farm Design Brief
Success will be measured through the number of visitors and product sales.
Audiences:
Families, women, tourists to Ireland. Drawn mostly from within
a 50 mile range.
Primary communication goal:
Wexford Lavender Farm is a unique and ‘must-see’ place to visit. You can also take a piece of this home with you through the range of products being sold under the WLF brand.
Positioning statement:
Although this is a new business, we want to position it as a long-established farm which is now taking the step of presenting a more professional image. When entering WLF, you leave the humdrum world behind you and experience the combined effect of all your senses being delighted at once – relaxation and peace.
Competitors:
Competitors include other ‘day-out with the family’ offerings within a 50 mile radius, such as Kia Ora farm, Rathwood, Courtown. Also, as people will be encouraged to come to WLF as a ‘meet for coffee’ destination, coffee shops in the nearby town of Gorey are also competitors.
This is a new business. The logo will be the cornerstone of all branding and advertising. It needs to create an emotional bond with potential visitors and the plan is for this to translate to the range of products that will be sold under the WLF brand. Quality association with the products on par with Avoca’s range, where people expect to pay a little more for a premium product that they trust.
The logo needs to work and be legible at both a tiny size (on a 10ml oil bottle) and at a very large size (road signage). It must also reproduce will on social media and on the website.
Description of the brand personality:
Charming, welcoming, knowledgeable, expert, enjoyable.
Key words to be associated with WLF:
Relaxation. Peace. RUSTIC. Farmyard with comforts! Success will be measured through the number of visitors and product sales.
Initial sketches / Exploratory rough work:
Developed visuals:
Client Feedback:
“I’d recommend Mary as graphic designer as she has great creative talent and an eye for detail, always offers creative and practical suggestions, delivers on time and is positive, energetic and friendly.
For a personal service I like to work with other small owner managed businesses (yes often like minded women) who want to get the job done and Mary is a good fit.”
Moira Hart, owner of Wexford Lavender Farm
