Brand identity design
Coopero brand design included a full suite of stationery and social media assets.
The client, Patrick Neville, came to me during the planning stage for his new recruitment business. The name and ideal customer niche had already been identified. Patrick needed a visual identity system to present his business as a serious contender in the competitive recruitment market.
Following discussion of the brief, I recommended a branding strategy that aligned with the higher end of the jobs market, with visuals communicating a sharp, corporate feel for Coopero.
Blue is a very popular and safe colour in the corporate world; however, in order to differentiate from the other companies, rich black with an accent of deep red/maroon was chosen as the dominant brand colour.