Coopero brand and logo design

Coopero logo design, stationery and all social media icons.

The client came to me with his new recruitment business name and ideal customer niche worked out. He needed a visual identity system to present his business as a serious contender in the competitive recruitment market.

Following discussion of the brief, I recommended a branding strategy that aligned with the higher end of the jobs market, with visuals communicating a sharp, corporate feel for Coopero.

Blue is a very popular and safe colour in the corporate world; however, in order to differentiate from the other companies, rich black with an accent of deep red/maroon were chosen as the dominant brand colours.