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Brandma’s House Design Brief

Phyllis Williams-Strawder is the outspoken Ghetto Country Grandmother®. Based in Texas, USA, she is a leading brand strategist and “shows daring 40+ creative solopreneurs the strategy to scale their flair as brand leaders.”

Brandma's House logo

The Design Brief

 Audience:

Solopreneurs. Aged 40 plus, who have become ‘stuck’ or ‘stagnant’ in their business.

Primary communication goal:

“Done with you brand strategy that connects the dots of life, brand and business.”

Positioning statement:

Support you so you can THRIVE not just survive

Competitors:

Brand Strategists who cater to larger businesses or who don’t consider the personal life of their client.

Description of the brand personality:

Caring. Love accompanied by accountability.

Key words:


Safety and support.
Confidence and competence.

Initial sketches / Rough work

Developed visuals

Many thanks to Phyllis for this fabulous feedback

I can’t put into words my overwhelming satisfaction with the logo design Mary created. She listened to who I was, not what I wanted and designed a logo the touched my heart. I know it sounds sentimental but it was like that. When she explained the reasoning and thought process behind each design choice I was awed by how much she listened to me. Her ability to translate my words into something tangible and relatable was an experience I didn’t expect. I highly recommend Mary if you want a logo design that speaks volumes.

Phyllis Williams-Strawder