Brandma’s House
Logo design
Background:
Phyllis Williams-Strawder is the outspoken Ghetto Country Brandmother®, running her business, Brandma’s House.
Based in Texas, USA, she is a leading brand strategist and “shows daring 40+ creative solopreneurs the strategy to scale their flair as brand leaders.”
The Design Brief
Audience:
Solopreneurs. Aged 40 plus, who have become ‘stuck’ or ‘stagnant’ in their business.
Primary communication goal:
“Done-With-You brand strategy that connects the dots of life, brand and business.”
Positioning statement:
Support you so you can THRIVE not just survive
Competitors:
Brand Strategists who cater to larger businesses or who don’t consider the personal life of their client.
Description of the brand personality:
Caring. Love – accompanied by accountability.
Key words:
Safety and support.
Confidence and competence.
Initial sketches / Rough work
Developed visuals
Many thanks to Phyllis for this fabulous feedback
“I can’t put into words my overwhelming satisfaction with the logo design Mary created. She listened to who I was, not what I wanted and designed a logo that touched my heart.
I know it sounds sentimental but it was like that. When she explained the reasoning and thought process behind each design choice I was awed by how much she listened to me.
Her ability to translate my words into something tangible and relatable was an experience I didn’t expect. I highly recommend Mary if you want a logo design that speaks volumes.”
Phyllis Williams-Strawder
