by Mary Fleming | Apr 26, 2022 | Blog, Branding
My daughter Róisín is studying in Santiago de Compostela for her Erasmus this term. Visiting her, to experience life in this special part of Spain, was too good of an opportunity to pass up. The bus from the airport was packed to the rafters with walking types and...
by Mary Fleming | Oct 22, 2021 | Article, Blog, Branding, Uncategorized
Posts My logo! The leaf in my logo is from the birch tree. It is my favourite species for lots of reasons. read more What does good branding do? Good branding puts you in a position to do the following: read more Seek out all possible brand touch points, they matter!...
by Mary Fleming | Sep 3, 2021 | Blog, Branding
In short, good branding puts you in a position to: make more sales reach more people compel action attract a larger...
by Mary Fleming | Aug 22, 2021 | Blog, Branding, Funny, Life, Stories, Uncategorized
“Touch points”?? This sounds like it’s going to be something about Covid measures! What I’m actually talking about are all the possible contact points between you and your customers or clients. Each of these touch points is an opportunity for you to reinforce...
by Mary Fleming | Aug 20, 2021 | Blog, Branding, Life, Uncategorized
For many years now, experts have predicted that the office environment will become extinct and that employees will work from home instead. Nothing of any great significance really happened on that front until Covid hit. Then suddenly, it was ‘all systems go!’ I have...
by Mary Fleming | Aug 20, 2021 | Blog, Branding
The short response to this is, ‘no’! You have probably heard both of these terms used interchangeably, all over the place. I know I have and it’s certainly confusing. Sometimes, the professionals will use the word logo instead of brand because it’s simpler for their...
