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Camino & branding!

Camino & branding!

My daughter Róisín is studying in Santiago de Compostela for her Erasmus this term. Visiting her, to experience life in this special part of Spain, was too good of an opportunity to pass up. The bus from the airport was packed to the rafters with walking types and...
My logo!

My logo!

Posts My logo! The leaf in my logo is from the birch tree. It is my favourite species for lots of reasons.  read more What does good branding do? Good branding puts you in a position to do the following: read more Seek out all possible brand touch points, they matter!...
The hidden cost of remote working

The hidden cost of remote working

For many years now, experts have predicted that the office environment will become extinct and that employees will work from home instead. Nothing of any great significance really happened on that front until Covid hit. Then suddenly, it was ‘all systems go!’ I have...
Is ‘brand’ another word for logo?

Is ‘brand’ another word for logo?

The short response to this is, ‘no’! You have probably heard both of these terms used interchangeably, all over the place. I know I have and it’s certainly confusing. Sometimes, the professionals will use the word logo instead of brand because it’s simpler for their...