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Is ‘brand’ another word for logo?

Is ‘brand’ another word for logo?

The short response to this is, ‘no’! You have probably heard both of these terms used interchangeably, all over the place. I know I have and it’s certainly confusing. Sometimes, the professionals will use the word logo instead of brand because it’s simpler for their...
Is branding a ‘New Thing’?

Is branding a ‘New Thing’?

Is the emphasis on branding your business a new kind of thing; an invention to add layers of difficulty and stretch your do-to list even longer?! History of Branding: The history of branding is long and fascinating. Let’s go back to our great ancestors –...